Travel Trends: The Rise of Food Tourism
Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.
The Ontario Culinary Tourism Alliance believes the best way to experience culture is through food.
Food serves to connect us with the land, our heritage, and the people around us. It is a diverse and dynamic channel for sharing stories, forming relationships and building communities. By combining local food and drink with travel, food tourism offers both locals and tourists alike an authentic taste of place while contributing to a sustainable world economy.
The report examines:
- How have destinations developed food tourism to help define their brands?
- What are some examples of destinations incorporating food into their local community and events?
- What are best practices and strategies for cultivating food tourism?
For the full report, click here.