Date: Friday, March 24, 2017
West Marin Workshop for the Arts presents Wayfinding: Professional Development Workshops, Session 1 on March 24. The workshop is geared for artists who are looking to sustain their professional life beyond the studio. In today's economy, business skills are equally important as creative skills for artists. Nowhere in an artist's professional training do they receive the real world skills necessary to successfully navigate a career as a self-employed artist. Topics include:
- Introduction to planning, marketing and communications, fundraising, finance and legal issues related to the artists.
- Overview of the arts ecosystem and help in clarifying career direction, plus wider awareness of options for exposure and support.
- Discussion on independent and nontraditional alternatives to artists' roles and place in society.
By the end of the day the participants will have inititiated a personal plan and clarified their values, goals, and objectives for the future. Presentations paired with active discussions and exercises will promote critical reflection and awareness of tools and tactics to achieve their objectives. The emphasis will be on real world strategies adopted by expert and experienced practitioners.
Nationally-acclaimed artist Deborah Oropallo will share remarks about her own experience, joining participants during the closing reception of the workshop.
The worksop will be led by Kathryn Reasoner who teaches graduate level professional practices at the San Francisco Art Institute. She has won awards and recognition for her advocacy on behalf of artists in society and for her transformational leadership of Bay Area institutions such as di Rosa and the Headlands Center for the Arts. Her professional activities have been diverse and wide-ranging, including service on international, national and regional arts boards, juries, and commissions. She has taught for two decades at art colleges and universities in the US and Japan and continues to pursue broad interests in the field, speaking, and advising arts and cultural institutions locally and abroad.
West Marin Workshop for the Arts (WMWA) is an outgrowth of INK.PAPER.PLATE, Sirima Sataman's small business in Point Reyes whose purpose is to make art accessible and support creative individuals in the surrounding area. As the community around her business grew, more artists came to Sirima seeking pracitical business coaching and mentorship to help them achieve greater self-sufficiency and develop creative opportunities with their work; West Marin Workshop for the Arts was formed in Fall 2016 to address the needs of both visual and performings artists.
Space is limited, please register online.
Cost: $75 – $95 per person + $3.37 fee. West Marin Workshop for the Arts takes place at ink.paper.plate at 11401 Shoreline Highway (at Ink.Paper.Plate & Gas Station), Point Reyes Station CA 94956.