Sonoma/Marin Regional Agritourism Summit


Date: Thursday, February 16, 2017

Time: 8:30am-4:00pm

Phone: 530-752-7779

Please join your regional agritourism community at the University of California Small Farm Program and UC Cooperative Extension's Sonoma/Marin Agritourism Summit on Thursday, February 16, at the Petaluma Community Center. The Summit will be an occasion for farmers, ranchers, county planners, the tourism community, and others involved to share, learn, and plan together.

Agritourism operators, tourism professionals, county, city and state staff and officials, community organizations, agricultural organizations, tour organizers and all others who are connected to agritourism are invited to join the conversation. Presentations and discussion topics will include county regulations, marketing plans, social media and event organizing training sessions, liability, financing ideas for agritourism  development, and more. This summit was planned by a local team to best reflect the needs of the region, so it will include discussions and presenters of specific relevance to agritourism development in Sonoma and Marin Counties. Some highlights include: county regulatory updates and discussion, share activity, outreach and pricing strategies, plan collaborative marketing, speed dating-agritourism operators meet resource providers, and break-out discussions by topics of interest.

Registration is $25 (pay online or by check, fee pays for lunch and snacks). Register online at The summit will be a participatory all-day session with lunch provided. Participants are invited to bring marketing and organizational information to display and share. 

Special Notes

Petaluma Community Center is located at Lucchesi Park, 320 N. McDowell Blvd., Petaluma, 94954.