Marin Blog · Summer in Marin Collection

Fashionable and Fun Ways to Celebrate the Summer of Love in Marin

Posted Tuesday, June 6, 2017 by MCVB Staff

By Megan Eileen McDonough


Summer’s almost here, so get ready to channel your inner hippie! This year marks the 50th anniversary of the infamous Summer of Love, a spirited social phenomenon in 1967 that had thousands of supporters congregating in San Francisco and neighboring counties promoting free love, the arts, and revolution. Here are five fun and fashionable ways to show off your ’60s style this summer.


Dress the Part


Regardless of what Summer of Love events you attend this season, make sure to dress the part. Hippie fashion has definitely evolved over the years, but there are a few staples to keep in your closet this summer.


In general, look for loose-fitting clothing made in light fabrics—think billowy tops, maxi skirts, and tunics for women and lots of tie-dye T-shirts and colorful pants for men. Prints are really fun to play around with too, whether flowers or psychedelic-inspired designs.


Take a Themed Tour


Speaking of rides, Extranomical Tours has its very own Summer of Love Edition tour taking place this season. During the day tour, guests will see some of downtown San Francisco’s major landmarks—the Embarcadero. Fisherman’s Wharf, Pier 39, the Palace of Fine Arts and Chinatown, to name a few—while also dipping their toes into the cultural revolution of the 1960s. Then they’ll move on to the iconic Golden Gate Bridge for selfies and stories of what the city was really like during the Summer of Love.


Attend an Opening


Curious about Marin’s year-round culture? Visit a museum or two! In fact, several of Marin’s main museums are featuring Summer of Love–themed exhibits that showcase the county’s history. For example, on July 17 the Bolinas Museum is hosting a Summer of Love reception, complete with a free outdoor concert and the launch of its Counter-Culture & Creativity program, which shines a light on the ’60s and ’70s. Another must-see exhibit at the Bolinas Museum is “Art We Wear: Culture & Expression 1960s to Now.”


Let the Funshine In!


This isn’t just a play on words; it’s the Marin County Fair. As mentioned in our previous post, the “Let the Sunshine In”–themed fair is the best place to see and be seen this summer. Celebrating the Summer of Love spirit through music, art, and fashion, it’s the perfect opportunity to accessorize your outfit and even your home. Expect everything from tie-dye and macramé competitions to flower-power horticulture, groovy art, and abstract photography. There are also ’60s fashion parades each day.


Catch a Parade


On the topic of parades, there’s a big one coming up! Show off your hippie, ’60s style by attending a 1967-themed Fourth of July parade. The Corte Madera/Larkspur parade kicks off at 10:30 a.m., starting at Redwood High School in Larkspur and ending at Corte Madera’s Town Center. From there, festivities will continue until 5 p.m., with attendees sporting their favorite fashions. There are lots of activities to choose from, like arts and craft stations, live music, carnival games, a zip line and more.


For more information and a list of events, check out our special Summer of Love page.


For all you need to plan your Marin County vacation, visit the Marin Convention and Visitors Bureau’s website or Facebook page, or download the mobile app.